SENIOR DESIGNER
AGENCY.COM [DESIGNORY]
IKEA - KITCHENS - CAMPAIGN
Ikea wanted to dispel the myth that their kitchens were substandard compared to other brands.
We created a campaign highlighting domestic situations - demonstrating how Ikea kitchens can overcome almost any situation.
We built eight kitchens in a huge film studio and photographed each of them using pre planned angles. We then integrated 3D humanoid robots performing tasks such as wild parties, marital disputes and steamy romanic moments. The digital campaign was so successful I also created printed alternatives for press, billboards and bus t-sides.
BRITISH TELECOM - GREMLINS - RICH MEDIA BANNERS
Yes - I really got to work with the Gremlins on a special effects green screen animatronic film shoot.
Integrating with advertising agency Swarm's TV commercial our digital adverts highlighted networking issues [Gremlins] which could be fixed by BT technicians.
These digital website pop-ups featured gremlins smashing threw computer screens or being bumped on the head with computer equipment.
The Gremlins movie was one of my favourite films at the time and it was a dream come true to be able to work with the real thing. The puppeteers were extremely talented and kept in character as the gremlins had food fights during our lunch breaks.
BRITISH AIRWAYS - HEATHROW TERMINAL 5 - RICH MEDIA BANNERS
Integrating with FrameStore's TV commercial our digital campaign featured Terminal 5 underwater with seals, sting rays and fish all swimming through Terminal 5 - demonstrating the worlds most efficient and fastest customer travel experience.
We began the project by photographing the terminal as it was being constructed. We then adjusted [graded] the photography and added caustic water effects to the floor of the building - as you find on the sea bed. We then used video footage of aquatic animals and rotoscoped them out from the backgrounds frame-by-frame. Finding looping footage we were able to reduce the file size of the rich media banners.
Unfortunately as Heathrow Terminal 5 opened its door for the first time it did not work as expected. This meant that the campaign was cancelled the night before launch and is now classed as one of the most expensive campaigns never to be launch.
LG - SCARLET - WEBSITE & DIGITAL OUTDOOR
Website and digital out-door [Piccadilly Square] displays integrating with director David Nutter’s $100 million marketing campaign.
Thousands of people crowded red carpets around the globe for what was expected to be a screening of a new TV series entitled ‘Scalet’, but ‘Scarlet’ turned out to be a new TV product. This hoax campaign was an attempt to stand apart from TV manufacturers ‘sea of sameness’.
The global campaign had to be kept secret so not to ruin the surprise launch. The 3D flash code at the time was highly complex.
DULUX - COLOURS THAT GO - PHASE 2
A digital marketing campaign helping customers to choose coordinating interior paint styles - integrating with advertising agency Abbott Mead Vickers BBDO’s TV commercial.
For each rich media website overlay and pop-up we tracing each body part using solids, masks and paths in After Effects. Each point of a body part was adjusted 25 times per second. This campaign took a very long time to create.
DULUX - COLOURS THAT GO - PHASE 1
A digital marketing campaign helping customers to choose coordinating interior paint styles.
We created animated humanoid paint chips in a variety of scenarios such as changing clothes, ice skating and dog walking.
Major creative awards include: D&AD, Cannes Cyber Lion, IAB Creative Showcase, Creative Review 'best in book'....
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