Social-first Creative Director and hands-on designer creating campaign concepts across motion, design, and digital for global brands, working within AI-enabled production environments.
GLOBAL CAMPAIGNS — MOTION & CRAFT
Delivering high-craft campaigns across motion, digital, and social for global brands including Rolex, Patek Philippe, BMW, and Apple.
SOCIAL & INFLUENCER
Leading high-impact, multi-market social campaigns across Meta, TikTok, and YouTube. Developing creative variations and platform-native storytelling for Apple, PlayStation, Walkers, Spotify, and Uber.
AI & CREATIVE SYSTEMS
AI-driven ideation, content creation, and production using ChatGPT, Midjourney, Runway, and Adobe AI. Building scalable workflows that accelerate concepting, adaptation, and delivery while maintaining creative quality and brand consistency.
Recent Leadership Roles & Projects:
Associate Creative Director & Senior Art Director | 1000Heads • Gravity Road • adm Indicia
Leading full-funnel social design and high-craft motion loops to win premium global pitches. Translating complex SAP and Snapdragon AI narratives into clear social-first assets, while crafting premium visual campaigns for Philips and status-led activation templates for BAT.
Brands: SAP, Snapdragon, Philips, BAT.
Global Creative Director | Critical Mass & Media Arts Lab
Leading multi-market product launch campaigns, premium brand governance, and photorealistic 3D product motion. Managing distributed creative studios and global production hubs to deliver culture-led digital narratives.
Brands: Apple, BMW, Walkers.
Digital Design Director | Leagas Delaney
Championing luxury brand governance, meticulous typography, and cinematic digital execution. Translating heritage and family continuity into contemporary campaign worlds across global multi-market rollouts.
Brands: Patek Philippe.
Digital Creative Lead (Global) | WPP Production (VML, Ogilvy, Grey)
Directing meticulous design craft, social-first motion, and visionary creative teams. Leveraging cutting-edge production tech to maintain absolute aesthetic precision across massive, high-volume global campaign rollouts.
Brands: Rolex, PlayStation, Mercedes-Benz.
Senior Social Specialist & Content Lead | DEPT • R/GA • Havas
Delivering platform-native, culture-driven social frameworks, thumb-stopping narrative pacing and mobile-first architecture. Transforming complex technical product specifications into youth-focused digital storytelling.
Brands: Spotify, Uber, Huawei.