Creative Director working across global campaigns, social media, and AI-assisted production.
GLOBAL CAMPAIGNS MOTION & CRAFT
Evolving brand heritage into world-class digital design, high-end motion, and luxury art direction. Maintaining elite brand standards while delivering 13,000+ precision assets for iconic houses like Rolex, Patek Philippe, and BMW.
SOCIAL & INFLUENCER
Designing high-impact, culture-driven campaigns across Meta, TikTok, and YouTube, alongside multi-market launches for Apple. Crafting strategic creative variations to maximise audience engagement for PlayStation and Walkers.
GENERATIVE AI & INNOVATION
Developing platform-native social design and animation to bring complex tech and AI narratives to life. Editing motion content and typography styles while utilising modern generative workflows for rapid campaign prototyping.
Recent Leadership Roles & Projects:
Associate Creative Director & Senior Art Director | 1000Heads • Gravity Road • adm Indicia
Leading full-funnel social design and high-craft motion loops to win premium global pitches. Translating complex SAP and Snapdragon AI narratives into clear social-first assets, while crafting premium visual campaigns for Philips and status-led activation templates for BAT.
Brands: SAP, Snapdragon, Philips, BAT.
Global Creative Director | Critical Mass & Media Arts Lab
Leading multi-market product launch campaigns, premium brand governance, and photorealistic 3D product motion. Managing distributed creative studios and global production hubs to deliver culture-led digital narratives.
Brands: Apple, BMW, Walkers.
Digital Design Director | Leagas Delaney
Championing luxury brand governance, meticulous typography, and cinematic digital execution. Translating heritage and family continuity into contemporary campaign worlds across global multi-market rollouts.
Brands: Patek Philippe.
Digital Creative Lead (Global) | WPP Production (VML, Ogilvy, Grey)
Championing meticulous design craft, social-first motion, and visionary creative leadership. Leveraging cutting-edge production tech to maintain absolute aesthetic precision across 13,000+ luxury deliverables.
Brands: Rolex, PlayStation, Mercedes-Benz.
Senior Social Specialist & Content Lead | DEPT • R/GA • Havas
Delivering platform-native, culture-driven social frameworks, thumb-stopping narrative pacing and mobile-first architecture. Transforming complex technical product specifications into youth-focused digital storytelling.
Brands: Spotify, Uber, Huawei.