Social-first Creative Director and hands-on designer leading global campaigns across social, motion, and digital for luxury, technology, and consumer brands. Blending concept-led thinking with execution in multi-market production environments, supported by AI-enabled AI-assisted workflows that improve creative performance, speed, consistency, and scale.
SOCIAL & INFLUENCER
Leading high-impact social campaigns across Meta, TikTok, and YouTube, creating platform-native content designed for cultural relevance and audience engagement. Developing creative variations, motion-first storytelling, and fast-turnaround content systems for global brands. Focused on translating brand narratives into social formats that perform across paid and organic environments while maintaining strong creative consistency and visual identity.
GLOBAL CAMPAIGNS — MOTION & CRAFT
Shaping idea-led global campaigns where concept, design, motion, and craft converge across luxury, technology, and entertainment brands. Leading multi-market production environments and cross-agency collaboration to deliver cohesive campaign systems at scale. Focused on high-craft execution, brand consistency, and culturally resonant creative that translates across digital, social, and integrated global platforms.
AI & CREATIVE SYSTEMS
Using AI-assisted workflows to support ideation, content development, and production across global campaigns. Working with tools such as ChatGPT, Midjourney, Runway, and Adobe AI to accelerate concepting, variation, and delivery. Focused on integrating AI into creative processes to improve speed, scalability, and efficiency while maintaining strong creative direction, visual quality, and brand consistency across outputs.
Recent Leadership Roles & Projects:
Associate Creative Director & Senior Art Director | 1000Heads • Gravity Road • adm Indicia
Leading full-funnel social design and high-craft motion loops to win premium global pitches. Translating complex SAP and Snapdragon AI narratives into clear social-first assets, while crafting premium visual campaigns for Philips and status-led activation templates for BAT.
Brands: SAP, Snapdragon, Philips, BAT.
Global Creative Director | Critical Mass & Media Arts Lab
Leading multi-market product launch campaigns, premium brand governance, and photorealistic 3D product motion. Managing distributed creative studios and global production hubs to deliver culture-led digital narratives.
Brands: Apple, BMW, Walkers.
Digital Design Director | Leagas Delaney
Championing luxury brand governance, meticulous typography, and cinematic digital execution. Translating heritage and family continuity into contemporary campaign worlds across global multi-market rollouts.
Brands: Patek Philippe.
Digital Creative Lead (Global) | WPP Production (VML, Ogilvy, Grey)
Directing meticulous design craft, social-first motion, and visionary creative teams. Leveraging cutting-edge production tech to maintain absolute aesthetic precision across massive, high-volume global campaign rollouts.
Brands: Rolex, PlayStation, Mercedes-Benz.
Senior Social Specialist & Content Lead | DEPT • R/GA • Havas
Delivering platform-native, culture-driven social frameworks, thumb-stopping narrative pacing and mobile-first architecture. Transforming complex technical product specifications into youth-focused digital storytelling.
Brands: Spotify, Uber, Huawei.